News posts highlight vital information that visitors and congregants may need. Try to keep it to one subject per post. Be sure to set a featured image. Choose a title that contains the most important information while still being concise. If you are talking about your neighborhood or city, be explicit in mentioning them along with the word church in order to improve your local search results. Avoid using church jargon. Be sure to link any piece of text that could refer to information that can be found on another site. Include any applicable multimedia such as images or embedded video.