The primary job of a fashion designer is to create the designs for awesome clothes and accessories. Cherika Ratchford who is the owner of Designs by Estell, does that and so much more. As a child, Cherika observed unique sewing techniques from her grandmother Estell, whom she was named after. Her grandmother made everything from quilts to school uniforms. As Cherika got older, she became more interested in designing and utilized her time designing bows to afford a sewing machine that would catapult her dream into a reality. Designs by Estell embodies the true meaning of quality personalized fashion. For more information about this awesome business contact Cherika Ratchford at www.designsbyestell.com.
Written by Cheryl Clay